About us

Welcome to our Estonian brand, where passion for quality and love for our four-legged friends come together to create something truly special. We specialize in crafting luxurious, 100% merino wool fleece clothing for dogs—designed with care and handmade to perfection.

The journey began when we struggled to find the right clothing for our own dogs. The stores offered plenty of options, but none met our high standards for natural materials and functional design. We wanted something that was not only beautiful but also practical, ensuring warmth and comfort during the coldest months. 

That’s when we decided to take matters into our own hands. We started creating our own dog clothes, using only the finest merino wool fleece. This material is not just a natural choice; it’s a superior one. Merino wool is incredibly soft, warm, and breathable, making it the perfect fabric to keep your dog cozy without overheating.

What sets our brand apart is our attention to detail. We understand that every dog is unique, which is why we’ve developed special designs tailored to different needs. For female dogs, we’ve crafted a unique pattern that extends further down the belly, ensuring that their entire torso stays warm and protected.

Our mission is simple: to provide dogs with the highest quality, most comfortable clothing possible, using natural materials that are as good for the environment as they are for your pet. Each piece is lovingly handmade, ensuring that your dog receives the same level of care and craftsmanship that inspired our journey.

Thank you for choosing our brand—where luxury, functionality, and natural elegance come together for your canine companion.